Concept / Creative Direction / Art Direction
Developed a Gen Z–friendly social story series to promote Verizon’s new unlimited plan, “myPlan.” Crafted simple situation story and a relatable, conversational “my plan, my rule” language style using the “I’m _______” mechanic to highlight key plan benefits and drive awareness.
Created eye-catching social content videos to promote the Entertainment Bundle included with select Verizon 5G Unlimited plans, effectively boosting engagement and highlighting added value to customers.