22 years in New York. Now building what’s next in Seoul.
Soo is an award-winning Creative Director and Senior Art Director known for a modern, sophisticated, and refined aesthetic.
With a background spanning luxury fashion and technology, she brings a fresh perspective grounded in strategic thinking and strong conceptual ideas.
Her experience covers social, digital, and traditional platforms, with a focus on typography, visual systems, photo art direction, integrated campaigns, and brand storytelling.
Soo leads with clarity and intention — delivering thoughtful, high-impact creative while maintaining the highest standards of design and execution.
Most recently, she served as a Senior Art Director (acting ACD) at Verizon in New York through 2025, leading integrated creative across channels and partnering closely with cross-functional teams to take ideas from concept to final execution.
She is now based in Seoul, South Korea, expanding her creative practice and engaging with new cultural and global perspectives.
*Resume available upon request.